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Creating Social Media Content with Unify360 Social

Learn how to easily create engaging social media posts with the help of AI in Unify360 Social. This guide walks you through the simple steps of leveraging AI tools to generate content, saving you time while maintaining high-quality, tailored posts.

Access Unify360 Social

To access Unify360 Social, click the Social button in the main navigation menu. You will be directed to the Linked Accounts section of Unify360 Social where you can see the different social media platforms you can connect to the system.

Create a Post

To create a new post, click the Create Post button. In the Create Post window, you can select the profile you’d like to upload your content to. Then, choose the corresponding social media account. A checkmark will appear next to the selected accounts.

In order for the profiles to appear, you should link your social media accounts in the Platform accounts section.

After selecting your accounts, choose to write your own post or use the AI Writer.


​Create Post box

Create your content in the text box, and upload company images by clicking the Upload Image button or simply drag and drop your preferred image. You can also conveniently add shortcodes for personalization. Learn more about shortcodes here.

Below the Create Post window, you will find your Google Business Options, where you can select the Post Type and Call to Action from the dropdown menus. Once your post is complete, use the Dropdown button next to Schedule button to publish immediately or set a future date and time.

The Dropdown menu includes the following options:

  • Publish Now – Instantly publishes your post to your selected account

  • Submit for Review – If you have an approver in the system, this option will allow them to review your content and provide feedback.

  • Save as Draft – Saves an unpublished version of your post.

  • Set Date and Time – This will add your content to the Scheduled section of the Unify360 Social dashboard.

AI Content Generation

  1. Create posts with the help of AI! Start by clicking the AI Writer within the Create Post window.

  2. Outline your post by providing a brief instruction on the type of content you need.

  3. Next, in the Tone section with options like Professional, Casual, Witty, Inspirational and Educational.

  4. If you’d like your business details to appear in the post, toggle the Contact Information section.

  5. Once you're ready, click the Generate Content button to see what AI can create for you. You can generate content as many times as needed until you find the one that best suits your needs. Once you're satisfied, click the Use This Content button.

  6. Click the Dropdown button to Publish Now or Set Date and Time to schedule your post.

AI Image Generation

No photos available to attach to your social media post? AI Image Generation comes in handy!

  1. Click the AI Image Generator button.

  2. Start by typing in the topic you want in the field under Topic
    Toggle the Include Company Logo radio button to add your company logo.


    If you have more specific instructions, you can go to the Image Prompt section to key in the prompts you need to for your image. To use an existing image as a starting point, upload it to the Reference Image section, then click Generate Image button.
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  3. Once you click Generate Image, the AI will take a few seconds to produce your visuals. Not quite right? You can click Regenerate for a new set of options, or tweak the current image by typing your specific adjustments into the text field below it and clicking Refine.

  4. Once satisfied, click Use This Image button to add the image to your post.

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Custom Library

Save time with reusable content templates. Whenever you check the Add to Custom Library box while publishing or scheduling a post, it will automatically be saved here for future use.

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